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La Geo-Analysis

<= b>dott. Sergio Natalizia

“Le sfide della Pubblica Amministrazione nel terzo millennio: globalizzazione, cooperazione, rapporti internazionali, interculturalità, comunicazione”

UNIVERSITÀ TELEMATICA DELLE SCIENZE UMANE

Master Universitario di I livello in= :

Anno Accademico 2007/2008

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Geo-Analysis

Dalle relazioni con gli altri nasce la specifica identità di ciascuno di noi, l’agire quotidi= ano

Allargando sempre più = il contesto sociale il concetto di identità = assume dimensioni maggiori e = risvolti più complessi

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Geo-Analysis

•una comunità…….

• sono tanti i fattori che ne determinano la nascita e lo sviluppo:&= #13;

• le persone che la costituiscono, quelle che ci lavorano, la storia, i <= /i>comportamenti=

…….e il territorio in cui è <= /span>inserita……………

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L’ obiettivo

l Attivare analisi, che evidenzino le caratteristiche della realtà in cui si opera

l Analizzare= le differenziazioni territoriali

Il territorio è l’elemento base= che lega le relazioni sociali

nElaborare oggi una qualsiasi strategia su di un territorio comporta:

Il governo del territorio

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Il governo del territorio

Conoscere per governare

lAnalizzare per conoscere

lDarsi strumenti per l’analisi

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nil richiamo è alle strategie ed alle attività messe in opera= dalle imprese per individuare ed ampliare il mercato di = sbocco dei pro= pri prodotti;

= n&= #13;

napplicato al territorio si tratta delle azioni <= /span>rivolte ad ind= ividuare ed acquisire “clienti” e “quote di mercato”= ; in competizione con altri territori.

La Geo-Analysis nasce come strumento di Marketing territoriale

Geo-Analysis e Marketing territoriale<= /div>
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Geo-Analysis e Marketing territoriale<= /div>

= n la sequenza info= rmativa diviene:

= n CHI + FA COSA + DOVE

lutilizzare la geografia per rendere più efficaci ed efficienti le decisioni e le attività relative alla Comunicazione, alla Vendita, alla Distribuzione ed al Servizio ai clienti.

lvalorizzare la dimensione spaziale delle informazioni, continuativamente prodotti da varie fonti informative, interne = ed esterne.

I primi due dati si legano al territorio in cui si generano e si = trasformano in un'informazione rilevante nell’ambito di una analisi prodotta per assumere una decisione.

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Geo Analysis e governo del territorio<= /div>

1.Informazione

2.Soggetti =

3.Metodo

3 livelli di azione

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Informazione

L’elemento centrale su cui = verificare l’analisi è il = fattore informativo, il dato.

l fattori e comportamenti che caratterizzano i <= /span>resid= enti di un territorio;

l&#= 13;

l quello che un ambito territoriale esprime in termini di reddito, capacità produtti= va, ambiente, cultura, vocazioni e bisogni.=

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Informazione - Quali dati

nGli indicatori di natura socio-economica, di ordine quantitativo,

nGli indicatori di ordine qualitativo in grado di rile= vare i livelli di “qualità della vita”; <= /span>

npresenza dei servizi cultura= li e ricreativi,

nstrutture assistenziali,

nqualità dell’ambiente,

ninfrastrutture e mobilità.

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Informazione - Il territorio

l Un’analisi che parta dal bas= so, possibilmente da un livello di micro area locale per poi aggregarsi a l= ivello più elevato: urbano, provinciale, regionale e nazionale.

l

l Ambiti Territoriali su cui si abbiano informazioni omogenee

= ULTERIORI INFORMAZIONI...

nTerritori amministrativi ed altri ambiti territoriali

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Informazione - Il territorio

comune

provincia

regione

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Informazione - Il territorio

municipio

Sezione di censimento

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Governo delle informazioni

lVa ricercato un punto di equilibrio tra la disponibilità di informazioni e la = necessit&agrav= e; di dotarsi di uno strumento operativo sufficientemen= te verificabile e gestibile.

Occorre comprendere quanto un = sistema territoriale si riconosca in = fattori di identità sia dal punto di vista dei rapporti economici sia = dal punto di vista socioculturale

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Il territorio va analizzato

ndemografico: dinamica e struttura della popolazione = residente;

nsociale: qualità dei servizi per la popolazione, qualità urbanistica ed insediativa, legalità;

nproduttiva: mercato del lavoro, diffusione di imprese e = servizi produttiv= i; esistenza di vocazioni produttive locali;

ndotazione di infrastrutture: accessibilità, collegamenti, diffusione di infrastrutture di base, presenza di = infrastrutture ambientali;

nefficienza dell’apparato amministrativo: presenza = di servizi amministr= ativi, offerta formativa, servizi informativi;

ndelle risorse ambientali, naturali, paesaggistiche e = culturali: presen= za di aree protette, vincoli ambientali; beni di rilevanza naturalis= tica o storico culturale.

Sotto-sistemi

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I Soggetti

Non esiste un presidio unitario delle attività di marketing = territoriale

Ø   né a livello central= e

Ø   né a livello di Ente locale

Questo produce una notevole <= /span>frammentazione di analisi e la nascita = di progetti e interventi episodici = connessi solo ad alcune fasi del = processo

si può determinare la = sovrapposizione di interventi

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I Soggetti

I soggetti generalmente coinvolti in politiche di analisi territoriale sono:

<= span style=3D'font-family:Arial;font-size:117%;layout-flow:horizontal'>lIstituto nazionale di Statistica;

<= span style=3D'font-family:Arial;font-size:117%;layout-flow:horizontal'>lAmministrazioni centrali;

lAmministrazioni comunali, provinciali e re= gionali;

lEnti e agenzie di sviluppo a livello me= tropolitano, regionale e nazionale;

<= span style=3D'font-family:Arial;font-size:117%;layout-flow:horizontal'>lCamere di Commercio;

<= span style=3D'font-family:Arial;font-size:117%;layout-flow:horizontal'>lAssociazioni di categoria;

<= span style=3D'font-family:Arial;font-size:117%;layout-flow:horizontal'>lUffici Studi ed Economici aziendali

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Il metodo

nconoscitive: analisi dei punti di forza e di debolezza del territorio;

noperative: individuazione degli ambiti e di strumenti= di intervento;

npromozionali: presentazione delle potenzialità territoriali; attività di comunicazione

L’assunzione delle competenze per = obiettivi consente poi di affrontare in = modo corretto le problematiche:

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Il metodo

<= span style=3D'font-family:Verdana;font-size:92%;layout-flow:horizontal'>n definizione delle aree di interess= e di analisi: si individua il territorio in tutte le componenti che lo caratterizzano;

<= span style=3D'font-family:Verdana;font-size:92%;layout-flow:horizontal'>n analisi delle caratteristiche territoriali: gestione dell’attività di raccolta di dati al f= ine di pervenire ad una rappresentazione approfondita della situazione socio-economica locale raggruppando gli elementi per ambiti di analisi;= 3;

<= span style=3D'font-family:Verdana;font-size:92%;layout-flow:horizontal'>n analisi SWOT: l’analisi dei punti di forz= a e di debolezza.

la realizzazione di un sistema informativo può essere articolato nelle seguenti fasi logiche:

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Il metodo

Punti di forza e punti di debolezza SWOT

= lStrength

= lWeakness

= lOpportunity = ;

= lThreat<= /span>

<= span style=3D'font-family:Verdana;layout-flow:horizontal'>lForza <= /b>

<= span style=3D'font-family:Verdana;layout-flow:horizontal'>lDebolezza <= /i>

<= span style=3D'font-family:Verdana;layout-flow:horizontal'>lOpportunit&agra= ve;

<= span style=3D'font-family:Verdana;layout-flow:horizontal'>lMinaccia

Acronimo

SWOT

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Il metodo

Raccolta e organizzazione dati<= /b>

Si associano ad un ambito di analisi

Es. serie storica

Es. comportamento sociale

Si definiscono le relazioni=

E= s. comportamento sociale

<= span style=3D'mso-spacerun:yes'>        = ;            <>

F= requenza scolastica

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Il metodo

Ø si definisce il rating di ogni sin= golo indicatore;

Ø si determina il relativo peso che consente di collocare ogni singolo ramo di analisi, e di conseguenza l’intero territorio, in base al suo livello di competitività;

Ø sono individuati i punti di forza = e di debolezza del territorio;

Ø le informazioni si analizzano quin= di sulla base dei c= ontenuti, dei punti di forza e di debolezza;

le aree si catalogano attraverso schede di definizione che ne sintetizzano le caratteristiche e ne permettono il successivo aggiornamento.

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Un esempio

Giustizia e Sicurezza

Chi gestisce le informazioni

Quale territorio

Quali dati

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Istituto Nazionale di Statistica

L' ISTAT ha realizzato un sistema di indicatori di tipo demografico, = sociale, ambientale ed economico riferito a ripartizioni, regioni, province e capoluoghi.
Il sistema permette una lettura integrata del territorio italiano utile agli sc= opi dell'utenza specializzata e alle istituzioni.

La disponibilità dei dati in serie storica consente inoltre di analizz= are l'evoluzione dei diversi fenomeni con riferimento agli ambiti territoriali considerati.

http://sitis.istat.it/sitis/= html/index.htm

Il pi&ug= rave; conosciuto

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Quali dati

Sistema di indicatori territoriali

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Esempio di informazione

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Dati e territori – sistema di indicatori

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Dati e territori

Sistema Inf= ormativo Territoriale sulla Giustizia

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Dati e territori

http://giustiziaincifre.ista= t.it/Nemesis/index.jsp= 3;

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Costruire una banca dati

relazione

Dati sulla giustizia

•C= ontabilità nazionale

•M= ercato del lavoro

•<= /span>Condizioni economiche delle famiglie

•F= amiglie e aspetti sociali

•P= opolazione

•<= /span>Sanità, assistenza e previdenza =

•<= /span>Istruzione, cultura e tempo l= ibero

Altri dati <= /i>socioeconomici

Fonti uf= ficiali

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I territori in dettaglio

nUn’analisi che parta dal basso, possibilmente d= a un livello locale di micro area per poi aggregarsi a livello più eleva= to: urbano, provinciale, regionale e nazionale.
nAmbiti Territoriali su cui si abbiano informazioni omogenee

nAmbiti territoriali con informazioni statisticamente significative

Sottolineiam= o di nuovo

Fonti= ad hoc

Una b= anca dati ex novo

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L’analisi territoriale ideale
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Ancora il metodo

Ø si definisce il rating di ogni sin= golo indicatore;

Ø si determina il relativo peso che consente di collocare ogni singolo ramo di analisi, e di conseguenza l’intero territorio, in base al suo livello di competitività;

Ø sono individuati i punti di forza = e di debolezza del territorio;

Ø le informazioni si analizzano quin= di sulla base dei c= ontenuti, dei punti di forza e di debolezza;

le aree così valutate si catalogano attraverso schede di definizione che ne sintetizzano le caratteristiche e ne permettono il = successivo aggiornamento. <= /b>

<= /b>

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Ancora il metodo

<= span style=3D'mso-spacerun:yes'> Geo Analysis consente di sfruttare= le informazioni di base e le elaborazioni prod= otte rappresentandole g= raficamente nel territorio prescelto come oggetto di osservazione. <= /span>

Q= uesto può avvenire attraverso opportuni software Gis (Geographic information system) che consentono di mappare i fenomeni su una stessa cartina geografica, attraverso il processo di georeferenziazione.

V= .Aggiunto pro capite

Componenti medi

per famiglia

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Un’ipotesi di analisi

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Un’ipotesi di analisi

Posizionamento

rating

Contenuti

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Un’ipotesi di analisi

Punti di forza

Punti di debolez= za

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Un percorso……da ….
………<= span lang=3DIT style=3D'font-family:Tahoma;mso-ascii-font-family:Tahoma;mso-bid= i-font-family: "Times New Roman";mso-hansi-font-family:"Times New Roman";color:black; mso-color-index:1'>.. un processo in continua evoluzione.....
La Geo-Analysis è un universo di variabili e di aggregazioni

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‹intestazione›

Fare clic per modificare gli stili del testo= dello schema

Secondo livello

Terzo livello

Quarto livello

Quinto livello

‹data/ora›&#= 13;

‹piè di pagina›&#= 13;

‹N›

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PPTSld.ctxtmenu.style.display!=3D"none" ) { PPTSld.ctxtmenu.styl= e.display=3D'none'; return true } return false } function IsWin( name ) { return window.name =3D=3D name } function IsNts() { return IsWin("PPTNts") } function IsSldOrNts() { return( IsWin("PPTSld")||IsWin("PPTNts") ) } function SupportsPPTAnimation() { return( navigator.platform =3D=3D "Win32"= && navigator.appVersion.indexOf("Windows")>0 ) } function SupportsPPTHTML() { var appVer=3Dnavigator.appVersion, msie=3DappVer.indexOf("MSIE "), ver=3D0 if( msie >=3D 0 ) ver=3DparseFloat( appVer.substring( msie+5, appVer.indexOf(";",msie) ) ) else ver=3DparseInt(appVer) return( ver >=3D 4 && msie >=3D 0 ) } function _RSW() { if( !g_supportsPPTHTML || IsNts() || ( !g_scaleInFrame && (!IsWin("PPTSld") || !parent.IsFullScrMode()) ) ) return var padding=3D0; if( IsWin("PPTSld") && parent.IsFramesMode() ) padding=3D6 cltWidth=3Ddocument.body.clientWidth-padding cltHeight=3Ddocument.body.clientHeight-padding factor=3D(1.0*cltWidth)/g_origW if( cltHeight < g_origH*factor ) factor=3D(1.0*cltHeight)/g_origH newSize =3D g_origSz * factor if( newSize < 1 ) newSize=3D1 s=3DSlideObj.style s.fontSize=3DnewSize+"px" s.posWidth=3Dg_origW*factor s.posHeight=3Dg_origH*factor s.posLeft=3D(cltWidth-s.posWidth+padding)/2 s.posTop=3D(cltHeight-s.posHeight+padding)/2 if( g_scaleHyperlinks ) ScaleHyperlinks( factor ) } function _InitAnimations() { animRuntimeInstalled =3D ''+document.body.localTime !=3D 'undefined'; isFullScreen =3D (window.name =3D=3D "PPTSld") && !parent.IsFramesMode(); g_animUseRuntime =3D g_showAnimation && animRuntimeInstalled && !(isFullSc= reen && parent.IsSldVisited()); if( g_animUseRuntime ) { collSeq =3D document.all.tags("seq"); if( collSeq !=3D null ) { for(ii=3D0;ii numSlds ) gSldJumpIdx =3D numSlds; if ( gSldJumpIdx >=3D 0 ) { if ( gSldJumpIdx =3D=3D 0 ) gSldJumpIdx =3D 1; var jumpTo =3D parseInt(gSldJumpIdx); gSldJump =3D 0; gSldJumpIdx =3D ""; win.GoToSld( parent.GetSldList().mList[jumpTo-1].mSldHref ) } } } function _KDH() { if( event.keyCode =3D=3D 8 ) { event.returnValue =3D 0; parent.GoToPrevSld(); } } function DocumentOnClick() { if( IsNts() || parent.HideMenu() ) return; if( ( g_allowAdvOnClick && !parent.IsFramesMode() ) || (event && (event.keyCode=3D=3D32) ) ) parent.GoToNextSld(); } var g_supportsPPTHTML =3D SupportsPPTHTML(), g_scaleInFrame =3D 1, gId=3D""= , g_bgSound=3D"", g_scaleHyperlinks =3D false, g_allowAdvOnClick =3D 1, g_showInBrowser = =3D 0, gLoopCont =3D 0, gUseSldTimings =3D 1; var g_showAnimation =3D g_supportsPPTHTML && SupportsPPTAnimation() && ( (w= indow.name=3D=3D"PPTSld" && !parent.IsFramesMode()) || g_showInBrowser );va= r g_animManager =3D null; var g_animUseRuntime =3D false; var g_animItemsToHide, g_animInteractiveItems, g_animSlideTime; var g_animMainSequence =3D null; var ENDSHOW_MESG=3D"Fine della presentazione. Fare clic per uscire.", SCREE= N_MODE=3D"Frames", gIsEndShow=3D0, NUM_VIS_SLDS=3D38, SCRIPT_HREF=3D"script= .js", FULLSCR_HREF=3D"fullscreen.htm"; var gCurSld =3D gPrevSld =3D 1, g_offset =3D 0, gNtsOpen =3D gHasNts =3D gO= tlTxtExp =3D 0, gHasNarration =3D 0, gOtlOpen =3D true window.gPPTHTML=3DSupportsPPTHTML() var g_fBaseHyperlink =3D false; var gMainDoc=3Dnew Array(new hrefList("slide0001.htm",1,-1,1),new hrefList(= "slide0040.htm",1,-1,1),new hrefList("slide0035.htm",1,-1,1),new hrefList("= slide0012.htm",1,-1,1),new hrefList("slide0036.htm",1,-1,1),new hrefList("s= lide0005.htm",1,-1,1),new hrefList("slide0026.htm",1,-1,1),new hrefList("sl= ide0006.htm",1,-1,1),new hrefList("slide0013.htm",1,-1,1),new hrefList("sli= de0004.htm",1,-1,1),new hrefList("slide0003.htm",1,-1,1),new hrefList("slid= e0027.htm",1,-1,1),new hrefList("slide0030.htm",1,-1,1),new hrefList("slide= 0007.htm",1,-1,1),new hrefList("slide0008.htm",1,-1,1),new hrefList("slide0= 009.htm",1,-1,1),new hrefList("slide0010.htm",1,-1,1),new hrefList("slide00= 14.htm",1,-1,1),new hrefList("slide0016.htm",1,-1,1),new hrefList("slide001= 5.htm",1,-1,1),new hrefList("slide0037.htm",1,-1,1),new hrefList("slide0011= .htm",1,-1,1),new hrefList("slide0017.htm",1,-1,1),new hrefList("slide0018.= htm",1,-1,1),new hrefList("slide0019.htm",1,-1,1),new hrefList("slide0020.h= tm",1,-1,1),new hrefList("slide0021.htm",1,-1,1),new hrefList("slide0022.ht= m",1,-1,1),new hrefList("slide0023.htm",1,-1,1),new hrefList("slide0024.htm= ",1,-1,1),new hrefList("slide0025.htm",1,-1,1),new hrefList("slide0028.htm"= ,1,-1,1),new hrefList("slide0031.htm",1,-1,1),new hrefList("slide0041.htm",= 1,-1,1),new hrefList("slide0029.htm",1,-1,1),new hrefList("slide0033.htm",1= ,-1,1),new hrefList("slide0032.htm",1,-1,1),new hrefList("slide0034.htm",1,= -1,1)); /********************************************* Frameset functions These functions control slide navigation and state of the frameset. **********************************************/ function RemoveFilePrefixFromHref(href) { var regExp =3D /^file:\/\/\//i; return href.replace(regExp, "") } function FullScrInit() { g_allowAdvOnClick =3D GetCurSld().mAdvOnClk document.body.style.backgroundColor=3D"black" document.oncontextmenu=3Dparent._CM; document.onkeydown =3D _KDH; document.ondragstart=3DCancel document.onselectstart=3DCancel self.focus() } function Redirect( frmId ) {=09 var str=3Ddocument.location.hash,idx=3Dstr.indexOf('#'), sId=3DGetSldId() if(idx>=3D0) str=3Dstr.substr(1); if( window.name !=3D frmId && ( sId !=3D str) ) { obj =3D GetObj("Main-File") window.location.href=3Dobj.href+"#"+sId return 1 } return 0 } var MHTMLPrefix =3D CalculateMHTMLPrefix();=20 function CalculateMHTMLPrefix() { if ( document.location.protocol =3D=3D 'mhtml:') {=20 href=3Dnew String(document.location.href)=20 Start=3Dhref.indexOf('!')+1=20 End=3Dhref.lastIndexOf('/')+1=20 if (End < Start)=20 return href.substring(0, Start)=20 else=20 return href.substring(0, End)=20 } return ''; } function GetTags(base,tag) { if(g_supportsPPTHTML) return base.all.tags(tag); else return base.getElementsByTagName(tag); } function UpdNtsPane(){ if(frames["PPTNts"]) PPTNts.location.replace( MHTMLP= refix+GetHrefObj( gCurSld ).mNtsHref ) } function UpdNavPane( sldIndex ){ if(gNavLoaded) PPTNav.UpdNav() } function UpdOtNavPane(){ if(gOtlNavLoaded) PPTOtlNav.UpdOtlNav() } function UpdOtlPane(){ if(gOtlLoaded) PPTOtl.UpdOtl() } function SetHasNts( fVal ) { if( gHasNts !=3D fVal ) { gHasNts=3DfVal UpdNavPane() } } function ToggleOtlText() { gOtlTxtExp=3D!gOtlTxtExp UpdOtlPane() } function ClearMedia() { // Clear any sounds playing before launching another browser window. Other= wise, // in fullscreen mode, you'll continue to hear the sound in the frames mod= e. if (PPTSld.pptSound) PPTSld.pptSound.loop =3D 0; } function FullScreen() {=20 if ( PPTSld.g_animUseRuntime ) PPTSld.document.body.pause(); ClearMedia(); var href =3D ( document.location.protocol =3D=3D 'mhtml:') ? FULLSCR_HREF = : FULLSCR_HREF+"#"+GetHrefObj(gCurSld).mSldHref; if (MHTMLPrefix !=3D "") href =3D RemoveFilePrefixFromHref(href) if(PPTNav.event.ctrlKey) { var w =3D (window.screen.availWidth * 1.0) / 2.0 var h =3D w * (PPTSld.g_origH * 1.0) / PPTSld.g_origW win =3D window.open( MHTMLPrefix+href,null,"toolbar=3D0,resizable=3D1,top= =3D0,left=3D0," + "width=3D"+ w + ",height=3D" + h ); if( win.document.body && PPTSld.g_animUseRuntime ) win.document.body.PPTSldFrameset=3Dwindow; } else { win =3D window.open( MHTMLPrefix+href,null,"fullscreen=3Dyes" ); if( win.document.body && PPTSld.g_animUseRuntime ) win.document.body.PPTSldFrameset=3Dwindow; } } function ToggleVNarration() { rObj=3DPPTSld.document.all("NSPlay") if( rObj && !PPTSld.g_animUseRuntime ) { if( (rObj.playState =3D=3D 1)||(rObj.playState =3D=3D 0) ) rObj.Play() else if( rObj.playState =3D=3D 2 ) rObj.Pause() else return; } else if( PPTSld.g_animUseRuntime ) { narObj =3D PPTSld.document.all("narrationID") if( narObj ) narObj.togglePause() } } function GetCurSldNum() { =20 obj=3DGetHrefObj(gCurSld) if( obj.mOrigVis =3D=3D 1 ) return obj.mSldIdx else =20 return gCurSld } function GetNumSlds() { =20 if( GetHrefObj(gCurSld).mOrigVis =3D=3D 1 ) return GetSldList().mNumVisSlds; else return GetSldList().mList.length } function GetSldNum( href ) { for(ii=3D0; ii 1 ) PopSldList(); else if( !IsFramesMode() ) { if( gLoopCont ) GoToFirst() else EndShow() } } function GoToPrevSld() { ii=3DgCurSld-1 if( ii > 0 ) { obj=3DGetHrefObj(ii) while ( obj && ( obj.mVis =3D=3D 0 ) && ( ii>0 ) ) obj=3DGetHrefObj(--ii) if( ii =3D=3D 0 ) ii=3D1 GoToSldNum(ii) } } function GoToFirst(){ GoToSld( GetHrefObj(1).mSldHref ) } function GoToLast() { ii=3DGetSldList().mList.length if( ii !=3D gCurSld ) GoToSld( GetHrefObj(ii).mSldHref ) } function GoToSldNum( num ) { if( PPTSld.event ) PPTSld.event.cancelBubble=3Dtrue obj =3D GetHrefObj( nu